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Worldwide Communication Activities

Doosan Infracore has participated in global exhibitions to make its equipment known to customers across the world.

BAUMA

Held every three years, BAUMA is the largest trade fair for construction machinery in the world, and is even dubbed ‘the world’s largest exhibition’. BAUMA 2016, held in Munich, Germany in April, provided more than 600,000m² of exhibition space for around 3,000 companies from over fifty countries from all around the world, and attracted more than 580,000 visitors.

At BAUMA 2016 Doosan Infracore showcased more than fifty models of its construction equipment including excavators, wheel loaders and articulated dump trucks together with Doosan Bobcat’s compact equipment and Doosan Portable Power’s equipment. Doosan Infracore reaffirmed its position as a global top-tier equipment manufacturer at the trade fair.

The company also presented a 360-degree video of Doosan construction equipment in operation, designed to enable visitors to feel as if they were actually operating a piece of Doosan equipment, courtesy of the power of VR (virtual reality). On top of that, visitors could witness the excellence of actual Doosan equipment in operation at a Doosan demo show staged in a designated area of the company’s exhibition booth.

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