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Brand Cues

Worldwide Communication Activities

Doosan delivers positive image focused on ‘Committed to the people’ through a series of advertisements. Doosan also sponsors other international sports activities to promote Doosan all over the World.

CONEXPO

Conexpo held in Las Vegas, United States, every three years, has been well-positioned as one of the world’s largest construction machinery exhibitions along with Bauma in Germany and Intermat in France.

Doosan Infracore participated in Conexpo 2017 with Doosan Bobcat, and raised its brand and product awareness by using “Strong, Tough and Powerful’ as the theme of its three brands – “Doosan,” “Bobcat,” and “Portable Power” – at the exhibition.

Moreover, Doosan Infracore introduced nine excavator models in the 14-50 ton class and five wheel loaders and articulated dump trucks (ADT) at a large booth covering approximately 3800㎡. Among the products exhibited at the booth are twenty-one models of Bobcat loaders including skid-steer loaders and compact track loaders, and eleven models of mini excavators, a variety of utility equipment, telehandlers and attachments.

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Our belief

Our belief

Introduce Doosan's belief and philosophy and the Doosan Way that create a Proud Global Doosan.

Global Performance

Global Performance

Introduce the global performance of Doosan Infracore, a leader in ISB (Infrastructure Support Business) that is growing in every corner of the world.

Film & Print

Film & Print

Provide Doosan Infracore's diverse multimedia contents.

Brand Book

Brand Book

In this book we want to share our goal with you and how our commitment to people is helping us build a better tomorrow for all those we serve.

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