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CI

Doosan CI refers to a guideline for each and every element of its logo and visual system. The CI clearly manifests Doosan’s image as a global firm that has contributed to enriching the lives of people across the globe.

CI

CI 가이드
CI Guide

The logo represents the image of a good company that Doosan seeks to project – a warm, confident, powerful and sustainable enterprise.

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  • Three Blocks

    Three Blocks
    CI Three Blocks

    The three blocks represent the 'people' to which Doosan will devote itself, namely meaning employees, customers, and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit.

  • Three Colors

    CI Color Guide
    CI Color Guide

    Blue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people, and the gradation from blue to green symbolizes Doosan’s vast potential for growth.

  • Clear Space

    Clear Space
    CI Clearspace Guide

    The logo should be surrounded by a clearspace. A minimum distance equal to the height of the “D” must be allowed above, below, and to the sides of the logo. Maintaining this minimum clearspace will ensure that the logo is never crowded or linked too closely to other graphic elements.

  • Logotype

    Logotype
    CI Logotype Guide

    Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype. However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.

Click the following links to see more related topics.

Vision

Vision

By manufacturing top quality engines that can meet customer needs, we aim to become a leader in the global engine industry.

Our Aspiration & Core Values

Our Aspiration & Core Values

Introduce the Doosan Credo, Doosan's philosophy and its way of doing business, which represents Doosan's past and future.

History

History

Since producing diesel engines in 1958, the first in Korea, we have served a myriad of customers across the world with a diverse lineup of diesel and CNG engines.

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