The brand identity of Doosan Infracore is established on our most competitive strength of ‘People’. Doosan Infracore promises ‘Reliable Solutions’ for our partners by establishing ‘Value-added Partnership’ with the competitiveness of ‘People’. The ‘Reliable Solutions’ provided by us mean flexible provision of all the things necessary for successful business rather than simple delivery of sturdy products.
Doosan Infracore provides more than just machines. Doosan Infracore commits itself to the provision of solutions which add real values to the business with our partners. We create better values by listening to the opinions of our partners, promoting real understanding through trustworthy relationships and meeting our partners’ needs. We make our partners trust Doosan Infracore in all the aspects of products, services and man.
Brand attributes are the image and principles of action that our brand should have for provision of reliable solutions.
“ Reliable ”
Accumulating trust by solving
problems through flexible and
quick response to partners’
“ Innovative ”
Making improvements for
achievement of goals by
attempts for innovation.
“ Sustainable ”
Gaining recognition by
making a long-term and
“ Collaborative ”
devotedly and making efforts
for common success.
“ Engaging ”
Listening to and
respecting the other
party’s opinion based
on rational ground.
“ Caring ”
Fostering men with a
real interest in them and
contributing to the local
Value Proposition for Each Business Group
Construction Equipment ‘Reliable Solutions from Our Machines and Our People’
Doosan Infracore promises more than just construction equipment. We actively contribute to success by providing the solutions desired by our partners with various kinds of attachments and superior lineup of high-quality equipment. In addition, we support long-term success through customized education and consulting, prompt and sure after-sale support. Doosan Infracore always thinks people first. In doing so, we make our partners truly trust Doosan Infracore and at the same time we are differentiated from our competitors.
In China, it is essential to support dealers by systematic and high-level
education as many dealers are new in this market and have little experience.
We are cooperating very closely with many stakeholders
in order to provide our customers with the best solution.
I received various benefits when I bought a machine for the first time from
Doosan Infracore. I was able to expand my business by purchasing the second
machine. This is why I insist on buying the equipment of Doosan Infracore.
We are not pursuing profits just in the short term but we intend
to form a long-term partnership.
Engine “Reliable Solution with Flexibility and Quick Response”
For Doosan Infracore, reliability means providing our partners with the optimal solution. Our solution begins with listening carefully to our partners’ opinions, and we react quickly and flexibly based on it. It is the ability to respond quickly to our partners’ needs that makes it possible to establish and maintain successful and long-term partnerships. Doosan Infracore pursues sustainable growth with products of reliable quality and the after-sale support leading the industry.
Unlike other companies, we provide customized products
and services to meet the different needs of customers.
It is very important to supply the product that is appropriate for the
business situation of customers at a time desired by customers.
Engine business requires a long-term partnership, and thus our 50 years of
experience is a great asset and a source of strong competitiveness.
Customers trust us when we supply
products promptly and stably.
The logo represents the image of a good company that Doosan seeks to project – a warm, confident, powerful and sustainable enterprise.
The three blocks represent the ‘People’ to which Doosan devotes itself, namely employees, customers, and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit.
Blue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people, and the gradation from blue to green symbolizes Doosan’s vast potential for growth.
The logo should be surrounded by a clear space. A minimum distance equal to the height of the “D” must be allowed above, below, and to the sides of the logo. Maintaining this minimum clear space will ensure that the logo never looks too crowded or placed too close to other graphic elements.
Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype. However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.
Read more the story of
Doosan group at Doosan.com
“Powered by Innovation” is the brand slogan of Doosan Infracore.
The slogan represents Doosan Infracore's aim of creating new business values through convergence and fusion with the IT industry using smart technology, and of leading the global market in the era of the Fourth Industrial Revolution. It also signifies Doosan Infracore's belief that constant innovation is our driving force, and that the company will realize infinite business possibilities based on constant innovation.
Doosan Infracore is making sustained efforts to achieve our vision of becoming a ‘Global Leader in Infrastructure Solutions’ by constantly improving our products and technologies and the way of doing business, in order to provide optimal solutions to our customers.
2019 Dealer conference (1)
2019 Dealer conference (2)
2018 Integrated report
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