Doosan Infracore’s sales in the CIS are on the rise due to its active marketing efforts.
On July 18, Doosan Infracore announced that its sales of construction equipment in the CIS, including Kazakhstan and Uzbekistan, had surged by 20% in the first half of 2019 compared to the same period in 2018.
This increase is all the more significant given that the CIS market has shrunk by around 10% over the past year due to the global economic slowdown. If Russia is excluded from the figures, Doosan Infracore’s sales in the market actually increased by a whopping 170%.
After signing a dealership contract with Turkuaz, a leading Kazakh company, at the beginning of 2019, Doosan Infracore held a customer event in June to showcase its outstanding product lineup.
Turkuaz is a Kazakh business conglomerate that runs an array of businesses in the fields of distribution, construction, airport management and industrial machinery, as well as construction and farm equipment, in Central Asian countries such as Uzbekistan and Tajikistan as well as Kazakhstan.
Since the conclusion of the dealership contract with Turkuaz, Doosan Infracore has sold more than 100 construction machines including mid- to large-sized excavators, wheel loaders and articulated dump trucks in the Central Asian market.
“We laid the groundwork for a bigger share of the CIS market by concluding a supply contract in Uzbekistan for 47 construction machines at the beginning of 2019, among other efforts,” announced an official of Doosan Infracore. “We will continue to strengthen our sales competitiveness in the region by further consolidating our dealership in Kazakhstan.”
*CIS (Commonwealth of Independent States): a regional intergovernmental organization of ten post-Soviet republics in Eurasia formed following the dissolution of the Soviet Union, including nine member states, such as Russia, Kazakhstan and Uzbekistan, and one associate state.