Doosan Infracore has enhanced its video-centered SNS communication in a bid to promote its construction equipment worldwide.
The company announced on June 10 that it would be holding a special YouTube video contest for the general public in Korea. Free topics include special features, utilization know-how, related episodes, and any other promotional ideas for Doosan construction equipment including excavators and wheel loaders.
To participate in the contest, simply upload a video to your YouTube personal account and file an application on the Doosan Infracore Construction Equipment website and its YouTube channel. Alternatively, you can e-mail your video if you do not have a YouTube account. The deadline is August 16, 2020.
Doosan Infracore plans to select up to ten entries and award them a total of KRW 7 million, including KRW 3 million for the best entry.
Doosan Infracore has strengthened its video SNS communication overseas, too. In China, it has expanded its product promotion and customer support activities through live streaming content on various SNS platforms like TikTok (Chinese: Dǒuyīn) and Kwai (Chinese: Kuaishou), and it is also running SNS channels for the European, North American, and emerging markets. With various video contents on the company’s construction equipment, the regional channels have greatly contributed to expanding communication with the general public as well as its customers in the markets.
Most notably, the video titled Excavator Saves Baby Deer posted by the European subsidiary in 2019 on its Facebook website has earned massive popularity, with almost 10 million views and 120,000 likes so far.
“Each of our subsidiaries across the world runs its own SNS channel to raise awareness of Doosan Infracore and its construction equipment brand through various video contents,” declared an executive from Doosan Infracore. “We will take this YouTube contest as a great opportunity to further raise awareness of Doosan construction equipment and its brand across the world.”